A new product has entered the nicotine market. E-cigarettes, a battery powered device that creates nicotine vapour instead of smoke, began to gain popularity around 2014. Vaping numbers globally are estimated to have increased from just 7 million in 2011, to almost 25 million in 2014. At the time, the adult smoking rate in the developing world was on the decline because of concerted tobacco control measures, but when Public Health England conducted a study that found vaping to be 95 percent safer than smoking, the trend was only spurred on further as more and more smokers started transitioning to vaping. In Australia, smokers are migrating rapidly from cigarettes to vaping. Board Director of Australian Tobacco Harm Reduction Australia, Dr Alex Wodak AM, and pioneer in leading drug harm reduction intervention and prevention, says Philip Morris International can (...)