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An alternative tobacco technology that drastically cuts harms from smoking is causing cigarette sales to plummet at an “astounding” pace in Japan.

A press released [...] shows the record declines the company has experienced in cigarettes sales throughout 2017 accelerated in the final month of the year. Heat-not-burn technologies like the IQOS device by Philip Morris International (PMI) are fueling the tobacco shakeup in Japan. [...]