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Spain’s e-cigarette industry has launched legal action against the central government, claiming a long-running anti-vaping campaign is against the law on several counts.

The lawsuit, started by the Union of Vaping Promoters and Entrepreneurs (Unión de Promotores y Empresarios del Vapeo, UPEV), claims the Ministry of Health campaign “El tabaco ata y te mata” (“Tobacco ties and kills you”) violates several articles of the Spanish General Law of Advertising and the Law of Publicity and Institutional Communication.