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On July 27, the World Health Organization (WHO) released its eighth report on the global tobacco “epidemic,” highlighting the “need to tackle threats posed by new nicotine and tobacco products.” “Nicotine is highly addictive,” Dr. Tedros Adhanom Ghebreyesus, the director-general of the WHO, said in a press statement. “Electronic nicotine delivery systems are harmful, and must be better regulated. Where they are not banned, governments should adopt appropriate policies to protect their populations from the harms of electronic nicotine delivery systems, and to prevent their uptake by children, adolescents and other vulnerable groups.”