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The tobacco industry is innovating faster than San Francisco can regulate — no easy feat in the city that led the charge against indoor smoking, flavored tobacco, and e-cigarettes.


The industry’s latest trick doesn’t even contain tobacco, in many cases, instead isolating the cravable, joltable active ingredient of tobacco products. Nicotine pouches, like the popular brand Zyn, are a sort of cross between nicotine gum and dipping tobacco. [...]