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A complaint over a smokefree advert displayed on the back of a bus has been thrown out after authorities rejected a claim it encouraged students to quit school.

The ad, for the Ministry of Health’s Quit Strong campaign, features two young women taking a selfie in front of a colourful mural.

The text reads: “Discover the best ways to quit for good. Quit Strong.nz.” A Smokefree logo appears at the bottom of the image.