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British American Tobacco raised its annual revenue growth forecast on Tuesday as the cigarette maker’s focus on e-cigarettes and tobacco-heating devices pays off, sending its shares up 2%.

The London-listed company said it expected revenue growth of more than 5% at constant currencies, above its previous range of 3% to 5% for the year to December. It stuck to its growth expectation for adjusted earnings per share in the mid-single digit range.