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Over the past few months a spate of high school principals in New Zealand have spoken out about a hazy, sickly-sweet 'epidemic' emerging in their schools: vaping, or e-cigarettes. Vaping is held up by anti-smoking advocates as a game-changer in helping people addicted to tobacco wean themselves off it.

And while statistics show smoking is on the decline throughout New Zealand, there is evidence that vaping is enjoying an ascendency.