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The latest EU Tobacco Products Directive (TPD) report makes no attempt to understand why the one EU country where snus is legal also has the EU’s lowest smoking rates.

The TPD 2021 Application Report, published by the European Commission on May 20 as required under the Directive, singles out novel tobacco products as posing “specific regulatory challenges”.

The report describes the market for tobacco and nicotine products as “more diverse and challenging to regulate”, claiming that new product categories “circumvent existing regulations” and can’t be fully addressed by existing TPD provisions.