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In 2018, Caleb Mintz sensed something wasn’t right about a presentation given at his school, the renowned Dwight School on the Upper West Side. 

Someone had been brought in to supposedly teach Mintz, then a ninth-grader, and his classmates about the dangers of tobacco and vaping. But the speaker had been sent by Juul Labs, the company behind the discreet vaping device that Mintz and nearly all of his friends had tried.