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Last year the Australian Retailers Association’s newish chief Paul Zahra spectacularly tore up a contract tied to the group’s lobbying for the legalisation of e-cigarettes. It was “the right decision”, he later told this newspaper, and he had “no regrets”. Anyway, the somewhat niche issue wasn’t worth his members’ time. Even if it came with a $250,000 payment every six months, secretly sourced (through a PR firm) from Philip Morris International.