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I like to imagine that solving a complex problem is like undertaking a journey in unchartered waters. You may not know exactly what you will encounter and must always remain agile — but if you uphold a clear vision of what you’ve set out to achieve and hold on to your courage, you will find your way.

For Philip Morris International (PMI), our direction couldn’t be clearer: deliver a smoke-free future. We are putting our money where our mouth is and have invested more than $8 billion to develop scientifically substantiated alternatives for adults who would otherwise continue to smoke.