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A ban on flavoured vapes led to a fall in the number of young Americans taking up e-cigarette smoking in 2020, though competitors selling disposables dodged the restriction and saw a boost in sales. The Institute for Social Research at the University of Michigan studied the impact of the ban on young consumers. “Flavourings play a role in attracting children towards tobacco products,” said Prof Richard Miech, lead investigator at the institute, at the event.

“We noticed the growth of e-cigarette use in youths hit the brakes in 2020. Teen use of Juul declined from 2019-20 at a record rate."