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As part of a campaign to mark World No Tobacco day on May 31, the World Health Organization (WHO) has reasserted its abstinence-only approach to nicotine.

In a press release titled “Quit tobacco to be a winner,” the WHO said that the tobacco industry has “promoted e-cigarettes as cessation aids under the guises of contributing to global tobacco control” while employing “strategic marketing tactics to hook children on this same portfolio of products, making them available in over 15,000 attractive flavors.”