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Devices that deliver nicotine without smoke inhalation have potential to help smokers who cannot or do not want to stop using nicotine to reduce dramatically the risk of smoking-related disease and death.

However, for smokers to switch to these alternatives, the products need to provide what smokers expect from cigarettes.

The newest study from Queen Mary University of London evaluates safety and effects of these products and has focused on the most popular "heat not burn" product, IQOS. Author Professor Peter Hajek said: "IQOS is likely to be useful to help smokers quit, particularly in countries like Japan, where e-cigarettes are banned; [...]