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E-cigarettes made their debut in the early 2000s as a potential cessation device or an alternative to cigarette products. Almost twenty years later, the long term effects of e-cigarettes are still unknown.

In 2011, the New Zealand Government set a goal to be Smoke-free by 2025 and just last month it released a discussion document on Proposals For A Smokefree Aotearoa 2025 Action Plan. Nancy Loucas, co-director of Aotearoa Vapers Community Advocacy (AVCA), says the plan acknowledges vaping, but it fails to support it as a key factor to achieving a smoke-free nation.