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[...] the UK now has an unrelated and probably unintended opportunity: to evolve into the model for tobacco control. No longer under the EU’s Tobacco Products Directive, the country can potentially improve its already-empathetic stance on smoking cessation and transform into the world leader in tobacco harm reduction (THR). The government aspires to be “smoke-free” by 2030—an objective typically understood as getting adult smoking rates below 5 percent—and THR advocates have seized on the chance to push for fresh regulations to arrive at that target. [...]