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The Global State of Tobacco Harm Reduction (GSTHR) issued its latest report ‘A Burning Issue for Asia and the Far East’ recently, which found that health agencies like the WHO together with anti-lobby groups such as Bloomberg Philanthropies exert tremendous pressure on governments to make it difficult to promote Tobacco Harm Reduction (THR) as a public health strategy. This results in policies that are more restrictive than regulation for traditional cigarettes, and discourage smokers from switching from combustible cigarettes to less harmful alternatives, it adds.