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Smokeless sales, driven by the spitless segment, are trending up at convenience stores with help from ongoing innovation in the segment.

Dollar sales in the convenience channel rose 8.9% for the 52 weeks ending Feb. 27, 2021, totaling $7.37 billion, up from $6.77 billion for the previous year, according to data from NielsenIQ. Unit sales for the same period rolled in flat (0.8%), a dip of 0.1% over the previous year.

“Moist tobacco cans are still king in our stores,” said Lisa Dell’Alba, president of Square One Markets, operating seven stores in Pennsylvania. “We are seeing steady consumption and slight growth in the category.”