Somewhere deep in our subconscious we’re all drawn to death, or so said the neurologist Sigmund Freud.

He thought our death-drive lived in constant conflict with the stronger life-drive, but in cases of mental distress he said these drives became unbalanced. In everyone, he said this death-drive would sometimes come to the surface through aggression and self-destructive behaviour.

Freud had some really weird ideas. Some were pretty preposterous.

But seeing the pushback to the Government's plans to forge towards to its Smokefree 2025 goal, I thought he might have a point here.