Today, around two hundred people will die from smoking in Britain alone. This is often compared to a plane of smokers crashing down everyday. This makes for a powerful metaphor, but it needs updating. Because where these planes fall, and who the passengers are, is not evenly distributed. As the Marmot review update reveals, our poorest and most socially disadvantaged communities have suffered the most from austerity, and tobacco-related disease contributes to extensive morbidity and mortality within these areas. [...]