In Plymouth in recent years we have been developing ways of working that are person centred, asset based and that recognise both the complexity of people’s lives and the failed utility of linear, top down approaches.  This experiment came about because we wanted to try something different with a group of people traditionally characterised by public services as “entrenched” and “hard to reach”. We saw the emergence of vaping as an ideal opportunity to challenge these characterisations and learn more about how people respond to bespoke approaches to prevention and harm reduction.