Some 39% of British smokers aged 18 to 34 said they are now smoking more regularly in a survey commissioned by market researcher Mintel. What’s more, 10% of respondents said they started smoking again after quitting. Overall, the poll found that 30% of smokers are lighting up more regularly.
“Smoking is seen as a small vice, especially during these times when there is little else to distract people,” said Roshida Khanom, who leads the beauty & personal care category at Mintel. She cited loneliness, boredom and concern about the future as drivers.