How knowledge can help achieving a smoke-free future(Philip Morris International, CEO): Philip Morris International (PMI) is leading the transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products for adult smokers who would otherwise continue to smoke. Since 2008, PMI has invested more than USD 7.2 billion into the science and research of developing smoke-free products, and employed more than 400 world-class scientists, engineers and technicians.