Research that my colleagues and I recently conducted demonstrates that electronic cigarette product placement in music videos is associated with vaping among minors.

The Tobacco Master Settlement Agreement of 1998 prohibits product placement for cigarettes and chew tobacco in television, music videos and motion pictures, but those restrictions do not apply to electronic cigarettes. In a recent study, we found that participants exposed to any electronic cigarette product placement or imagery in music videos were more likely to have used an electronic cigarette in the past month compared to participants with no exposure.