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Eight in 10 parents who smoke are worried about setting a bad precedent for their children by smoking or vaping, new research has found. Just under half of the 490 smokers polled say their children have now rumbled parents for their smoking or vaping habits and asked them to quit.

The research by Swedish Match, producer of tobacco-free nicotine pouches ZYN, also revealed more than 41 per cent confess they have resorted to finding new ways to hide their habits in fear of being ticked off by their kids.