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Last week, Statistics Canada reported that Canadians in their twenties are butting out at an unprecedented rate. Smoking among them fell from 13.3 percent to a mere 8 percent – a 40-percent drop – between 2019 and 2020 according to the Canadian Tobacco and Nicotine Survey.

This is a historic achievement and augurs well for Health Canada’s smoking prevalence target of 5 percent for 2035. Since smoking among those aged 15-19 is currently no more than 5 percent, that cohort has already reached the 2035 target – 14 years before the due date, and the 20-24 group is not far away.