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Yesterday on the 16th of March, the EU Commission (EC) held a meeting with EU health ministers, in order to present its flagship initiative on cancer to the EU’s health ministers. Documents leaked earlier this month pertaining to the EC’s “Europe’s Beating Cancer Plan” (EBCP), indicated a goal of creating a ‘tobacco-free generation’ by 2040. According to these documents the plan is based on four key pillars: prevention, early diagnosis, treatment, and follow-up care – with seven flagship initiatives and a number of supporting actions.