0
0
0
s2sdefault

[...] BAT has told regulators around the world that its new products, including heated tobacco and oral nicotine, are for current adult smokers. But as these sponsorships make clear, it has launched an aggressive £1bn marketing campaign that leans heavily on social media, concerts and sporting events, which could have the effect of encouraging young people to pick up a potentially deadly tobacco habit that still kills 8 million people a year, notwithstanding long-established rules aimed at preventing this.