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BAT Korea reaffirmed its plan to reach a wider audience with potentially-reduced risk products on Tuesday as it cited the success of recent digital marketing efforts to promote e-cigarettes.

“Sales promotions for Glo Pro last month took place both online and in-store and it was especially well received online and we managed to sell out the stock we prepared quicker than expected,” said Yu Jung-min, head of offline activation at BAT Korea during an online press event.