“It’s easy to give into peer pressure and do what everyone else is doing without first thinking about the long-term effects,” Ashley Bartels, a 22-year-old recent graduate of Ball State University in Indiana, tells Verywell. “Everyone I know uses some sort of vaping product still—even during COVID; I definitely think they are more addictive than smoking actual cigarettes.”

Bartels is right. A new study out of the University of South California Institute for Addiction Sciences analyzed Twitter posts about JUUL cessation during the pandemic and found, not surprisingly, that JUUL is tough to quit.