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The overall tobacco category long has been a primary profit driver for convenience stores, but for years, there was limited product innovation. Then along came electronic nicotine delivery systems (ENDS) such as e-cigarettes and vaping devices. Whereas ENDS offer combustible cigarette smokers an alternative experience, they don’t serve as a comparable substitute for smokeless tobacco users. For these consumers, the most interesting changes to the subcategory came in the form of new flavor combinations.