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Imperial Brands on Wednesday laid out a five-year plan, led by its new chief executive, to focus on the company’s top five cigarette markets, to fine-tune next-generation products to consumer preferences and to bolster its sales force. On Wednesday, the maker of Kool and Winston cigarettes said it would concentrate investment on Australia, Germany, Spain, the United Kingdom and the United States, which generate about 72% of group profits. It will also exit some smaller markets, where it sees no future growth, but did not provide details.