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Around 65 percent of adult vapers in Europe use fruit or sweet liquids. The
variety of flavours is one of the most important reasons for smokers to switch to e-cigarettes and
for vapers not to go back to smoking.

Without paying attention to this fact, the Dutch State Secretary Paul Blokhuis has announced to ban
all e-cigarette flavours except tobacco flavours in the Netherlands, as they are supposedly
particularly attractive to young people.