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s2smodern

Japan Tobacco’s geographic footprint is primarily focused on its home market, Russia, and Europe, with about 70 percent of its sales volume coming from those regions. Terabatake will have to diversify that footprint to find growth — most likely through smaller deals, as opportunities for larger acquisitions are limited following consolidation in the industry.

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s2smodern

Search for the term ‘vaping’ online and you’d be forgiven for thinking that it is an activity fraught with risks. The top stories relate to health problems, explosions and that vaping leads to smoking in teenagers. For the average smoker seeking information on vaping, a quick internet search offers little reassurance. Might as well continue smoking, the headlines imply, if these products are so dangerous.

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s2smodern

First, they took away shisha tobacco and hookahs, citing a need to reduce the public’s tobacco consumption. Now, the authorities are not sparing the “healthier” alternative to tobacco cigarettes either. A total ban on electronic cigarettes, which was passed in November last year, will come into effect in the next few months. Vaping has in recent years been regarded as a successful way to quit smoking. [...]

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s2smodern

As the worldwide death toll from tobacco use continues to climb—it’s currently six million per year and is expected to top eight million by 2030, according to the World Health Organization—efforts to unlock the secrets of nicotine addiction take on a distinct urgency. “Nicotine is one of the most difficult drugs to quit,” says Ines Ibanez-Tallon, a scientists in the lab of Nathaniel Heintz.

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s2smodern

Tobacco firm Philip Morris has placed an advertisement in some newspapers promoting its "ambition to stop selling cigarettes in the UK". It is part of the company's drive to achieve a "smoke-free future". The owner of the Marlboro brand has also written to Prime Minister Theresa May asking to be allowed to print information about quitting and switching on its cigarette packs.