Meet Roger, a 2-pack-per-day smoker. His twin brother, Joe, also a smoker, was just diagnosed with lung cancer at age 58. Roger had been trying to quit for several years, terrified of a fate like Joe’s. He’d used nicotine gum, patches, hypnosis, group therapy, even acupuncture. Sometimes he could stop for a week, even a month, but then he'd backslide.
2017-03-24 | forbes.com