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Joe Gitchell - Nicotine Science and Policy

Impact of Flavor Descriptors on Youth Interest in Electronic Cigarettes - 1

S. Shiffman, M. Sembower, J. Pillitteri, K. Gerlach, J. Gitchell | 07 March 2015

Nonsmoking teens show very low interest in using e-cigarettes, even when presented with a variety of flavors described as, for example, raspberry, bubble gum, gummy bear, and vanilla bean, according to our study published online in the journal Nicotine & Tobacco Research. Proponents of e-cigarettes have argued that, because e-cigarettes are much less hazardous than traditional combustible tobacco cigarettes, use of e-cigarettes by smokers could greatly reduce the health harms due to smoking. However, some have worried that e-cigarettes might attract teens who do not smoke, especially if e-cigarettes were offered in appealing flavors.

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Impact of Flavor Descriptors on Youth Interest in Electronic Cigarettes - 2

S. Shiffman, M. Sembower, J. Pillitteri, K. Gerlach, J. Gitchell | 09 March 2015

Subsequent to publication of our paper, Stan Glantz published a critique of our study on the University of California, San Francisco Center for Tobacco Control Research and Education website. The critique was familiar – it was, in fact, the critique offered by one of the four anonymous expert referees who reviewed our paper for the journal Nicotine and Tobacco Research. In the end, the journal, in deciding to publish the paper, decided that we had overcome these concerns and that the paper was a valuable addition to the literature.

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What drives anti e-cig sentiments? Potential Insights in to the Reasoning of Skeptics

Joe Gitchell | 24 April 2014

The place of “tobacco harm reduction” in the panoply of public health responses to the cigarette smoking epidemic has a long and generally discouraging history (e.g., filters, “low-tar”, “heat not burn”), but given the substantial and increasing toll from cigarette smoking, and the apparent inability of established policies and programs to arrest these trends, the debate about harm reduction will continue. Below I attempt to inventory, in my mind, the primary foundations of why many in the tobacco control community are so skeptical and concerned about the increasing adoption of electronic cigarettes. I claim no monopoly on insight in to this question and certainly welcome the input and comments from others.

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