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s2smodern

The celebrity chef and healthy food activist Hugh Fearnley-Whittingstall interviewed a director who was making a TV campaign to encourage kids to eat more vegetables. The director said that when he told people he was doing this their first response was ‘OK. What’s the twist? What evil company is behind this?’. And that is a perfectly understandable response when major food and drinks companies promote breakfast cereals, fizzy drinks and snacks loaded with sugar directly to children, and every type of store from supermarkets to garden centres have sweets and chocolates deliberately sited near the check-out to put pressure on parents.

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s2smodern

Happy New Year to you all as Britain prepares to go one better than the US by building a wall round the country and shutting it down all at the same time.

The blog title is a quote from Hamlet written by W. Shakespeare and set in Denmark because Bill ripped off an old Danish story for his plot. Even so, it’s a pity that the Danish authors of a paper basically alleging that all pro-vaping studies are compromised by associations with the tobacco industry, couldn’t have taken this quote to heart. In fact, so far from the truth is it, that the ever-estimable Carl Phillips has written the most damning indictment of a paper purporting to be ‘peer-reviewed’ that I have ever read. Because if you thought that conflict of interest only applied to academics supping at the table of commerce, then read on. It’s only 4th January as I write, but Carl’s review might already qualify as the ‘must-read’ of 2019. His forensic dissection of this eye-watering farrago of Danish anti-tobacco harm reduction nonsense is awesome. It’s long, but don’t stint yourself.

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s2smodern

This will be my last blog of 2018. In 2019, I enter year 40 of working in the drugs field, currently as Director of DrugWise, an online drug information service, and as a member of the UK Advisory Council on the Misuse of Drugs and the Secretariat of the All-Party Parliamentary Group on Prescribed Drug Dependence. The drugs work continues, but little did I know when the charity I worked for, DrugScope, fell over in 2015, that 2019 would also be the year when I would be part of a team taking the message of tobacco harm reduction across the world.

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s2smodern

Been dazed and confused for so long it's not true
Wanted a Marlboro, never bargained for you
Lots of people talking and few of them know
Soul of an e-cig was created below, yeah

(With apologies to Led Zeppelin)

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s2smodern

So here is how you con smokers, the public, the media and the politicians into believing that safer nicotine products are no safer than cigarettes. The basic framework is pulled from the interweb, so can be applied to many areas of public discourse but resonates with operatic clarity in the world of tobacco harm reduction. Italics are my additions or paraphrasing. Here we go…:

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s2smodern

In breaking news, alcohol is really not a safe drug. It is a major cause of non-communicable death and disease; for example, over time it can damage many of your vital organs in ways that no other drugs can, including heroin. Addiction to alcohol can wreck individual lives and the lives of families and loved ones. It is a significant factor in domestic violence and the whole gamut of anti-social behaviour and public disorder. People kill people under the influence of alcohol whether running them over in a car or shooting them in a booze-fuelled rage.

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s2smodern

No, I’m not proposing one, but referring to the outcome of the recent WHO Global Conference on Primary Health Care in Astana, Kazakhstan which produced the Astana Declaration. Of itself it isn’t a charter for tobacco harm reduction (THR), but if the WHO is seriously committed to delivering on its vision and not just cherry-picking the areas of health care that suit the organisation and its funders, then it is certainly a template for THR.

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s2smodern

A Freedom of Information request was sent recently to the UK Medicines and Healthcare products Regulatory Agency (MHRA) asking for data on reports of adverse effects of nicotine.

The MHRA has an online system called Yellow Card scheme  https://yellowcard.mhra.gov.uk/ where anybody can report any adverse effects they have suffered through taking a medicine or which have been reported by doctors or other health professionals. The MHRA is also responsible for collecting data on adverse reactions to e-cigarettes even though the products are not classified as medicines.

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s2smodern

OK I am not surprised that the report I wrote with a team of honest and dedicated people gets summarily dismissed by the Bloomberg shills at the FCTC and all their cronies as simply a product of ‘tobacco influence’. But that doesn’t stop me from fuming. Ordinarily I would dismiss this as so much white noise, but I was asked in Geneva by a member of the Framework Convention Alliance, who was genuinely interested, what role Big Tobacco or more specifically the Foundation for a Smoke-Free World played in the production of the report. So here goes.

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s2smodern

Tuesday 2nd October saw the launch of the inaugural edition of No Fire, No Smoke: the Global State of Tobacco Harm Reduction report. The launch took place in Geneva close to the Conference of the Parties (COP) to the Framework Convention on Tobacco Control (FCTC).

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s2smodern

It is a central tenet of those opposed to tobacco harm reduction as it applies to safer nicotine products that the whole thing is a massive con trick by Big Tobacco to both entice kids to move onto regular daily smoking and inveigle ex-smokers to take up the habit once more. The purpose of e-cigarette promotion they argue, is to ‘boost Big Tobacco profits’. Well as things stand, BT are doing a piss poor job of ‘boosting their profits’; total global turnover of all products among all companies whether Big, Middling or Little Tobacco probably accounts for less than 2% of cigarette sales. Indeed, I have heard that shareholders in some of the biggest companies look askance at their CEO asking, ‘why are the hell are we bothering with this?’